Make it feel like Pothos.
Everything a creator, writer, or designer needs to make content that feels unmistakably us — warm, grounded, and rooted in growth. Bookmark it, share it, build from it.
01 — Logo
One leaf, one wordmark, lots of breathing room.
The mark is a sprouting leaf in a forest-green circle paired with the Pothos Health wordmark. Give it space and keep it simple.
Keep clear space equal to the height of the leaf icon on all sides. Never stretch, recolor, or add effects to the mark.
02 — Color
Forest green, grounded by warm earth tones.
Deep forest green leads. Clay and blush add warmth. Sand and cream keep things calm and breathable.
Primary / headlines / buttons
--primarySoft fills / chips
--secondaryWarm accent / highlights
--clayGentle backgrounds
--blushTexture / dividers
--sandPage background
--cream03 — Typography
Editorial serif headlines, clean sans body.
Fraunces brings warmth and character to headlines. DM Sans keeps body copy clear and readable.
Fraunces — Display
Aa Bb Cc
Steady, resilient growth.
DM Sans — Body
Aa Bb Cc
Trauma-informed, evidence-based mental health care. In-person in Dallas and secure telehealth across Texas, Florida, and Oklahoma.
04 — Voice & Tone
We sound like a calm, capable friend.
Warm but never sugary. Clear but never cold. Hopeful, always grounded in honesty.
Warm
not Saccharine
Clear
not Clinical
Grounded
not Preachy
Hopeful
not Toxic-positive
“You don't have to have it all figured out to start. We'll take the next step together.”
Example on-brand line.
Quick rules before you hit publish.
Do
- Lead with empathy — speak to the person, not the diagnosis.
- Keep language plain and human; explain clinical terms simply.
- Use plenty of negative space and natural light imagery.
- Pair the forest green with one warm accent (clay or blush).
- Reference growth, roots, and steady progress.
Don't
- Don't make promises of a 'cure' or guaranteed outcomes.
- Don't use stock imagery of sad faces or stigmatizing visuals.
- Don't stretch, recolor, or add effects to the logo.
- Don't crowd layouts — avoid wall-to-wall text.
- Don't use slang that undercuts trust or safety.
Named for the pothos plant — adaptable, patient, and always growing toward the light. Let that spirit shape everything you make.
Ready to Embrace a Fresh Start?
Reimagine your life with a new perspective. Start your journey of healing and growth with us today, moving towards a brighter, happier future.
